History Of Coca-cola Essay -- essays research papers

History Of Coca-Cola Coca-Cola was born on may 8th, 1886 at the hands of Dr. John Smith Pemberton. In the laboratory of his house at 107 Marietta Street, Atlanta, Georgia he finally settled on the syrup later to be known as Coca-Cola.1. John Pemberton was born in Knoxville, Georgia in 1831. At the age of 17, he attended the Botanical Medicine School of the State of Georgia.2. After school he owned a drug store in Columbus, Georgia and fought for the confederacy in the Civil War. During the war he became addicted to morphine from an injury.3. After the war ended, he moved to Atlanta, Georgia and kept up his pharmacy business at home. He created such patent medicines as Globe flower Cough Syrup, Extract of Stillingia, Triple Liver Pills, Lemon & Orange Elixer, and French wine of Coca. The latter, being very similar to the "Vin Mariani" created by a private industrialist, Angelo Mariani, was inevitably the biggest seller. The "Vin Mariani" was a cocaine laced Bordeaux wine, popular throughout the world.4. French Wine of coca included cocaine as well as caffeine from the kola nut found in a tree from Africa. It was sold as a cure for nervous disorders, disturbances of internal plumbing and impotency.5. 1.www.goecities.com 2.www.sodafountain.com 3.www.tangaworld.com 4.www.geocities.com 5.www.stanford.com In November 1885, Pemberton decided to remove the wine and offer it as a syrup based medicine or a fountain drink, after Atlanta voted to become a dry city effective July 1886.6. He began experimenting. When he started out the overall taste was very bitter due to the caffeine and cocaine. He added a lot of sugar to cover these flavors, but that proved to make it a very sickening kind of sweet. TO counter-balance that he added various fruit flavors and citric acids. The final products ingredients included: 1 oz. Citric Caffeine, 1oz. Ext. Vanilla, 2 Â ½ oz. Flavoring, 4 oz. F.E. Coco, Caramel Sufficient, 3 oz. Citric Acid, 1 Qt. Lime Juice, 30 lbs. Sugar, & 2 Â ½ gal. Water. The flavoring was made of 80 Oil Orange, 120 Oil Lemon, 40 Oil Nutmeg, 1 Qt. Alcohol, 40 Oil Cinnamon, 20 Oil Coriander, & 40 Oil Neroli. The original directions were quite short and simple. They read as follows: Mix Caffeine Acid and Lime Juice 1 Qt. Boiling water add vanilla and ... ... cola in America.27. Coca-Cola eventually woke up and realized the mistake and threw out he new stuff and reintroduced the former recipe as Coca-Cola Classic.28. Even though this all seemed disastrous at first it was proved that the threat of taking the original recipe away was just what the company 26.www.sodafountin.com 27.www.tangaworld.com 28.www.geocities.com needed to boost it’s sales, and soon enough they flew past competition to regain their #1 spot once again. However, this marketing success can not be attributed to ingenuity, but to very good luck! It was not until after the crisis had passed that the company and the public as a whole realized just how much Coca-Cola was a part of everyone’s history. Children grew up with traditions of hot dogs, apple pie, base ball, and Coca-Cola. On the 18th of October, 1997 Roberto Goizueta died at the age of 65 from a long and hard fight with cancer.28. Currently, an ex-accountant who has been with the company for years has been appointed the new president. The company expects him to be another great success in the history of Coca-Cola.